Privacy Policy

Smile Aesthetica UK ("we", "us", "our") is a British-managed dental clinic based in Antalya, Turkey, serving patients across the United Kingdom. We are committed to protecting your privacy and being transparent about how we collect, use, and share your personal data, particularly when you interact with our advertising on social media platforms (including Facebook, Instagram, TikTok, and YouTube) and Google advertising networks.

This Privacy Policy explains what data we collect through our ads and website, why we collect it, how we use it, and the choices you have. It applies to visitors who arrive at our website via paid advertising as well as organic visitors.

Smile Aesthetica UK is the data controller for the personal information collected through this website and our advertising. You can contact us:

• By WhatsApp: 07588 940529
• By email: hellosmileaesthetica@gmail.com
• By post: our clinic is located in Antalya, Turkey

We collect the following categories of personal data:

• Contact details you provide directly — full name, email address, UK mobile/WhatsApp number, and any message or comments you submit via our consultation, quote-audit, contact, or event booking forms.
• Booking details — the UK event city, date, and time slot you select when reserving a free consultation pass.
• Advertising and tracking data — when you click one of our ads on social media or Google, the platform may pass us tracking parameters (such as utm_source, utm_medium, utm_campaign, and utm_content) so we know which campaign brought you here. Social platforms may also share a click ID or similar identifier.
• Device and usage data — IP address, browser type, device type, pages visited, and approximate location, collected via cookies and analytics tools (including Google Analytics).
• Photos and clinical information — if you choose to share photos of your teeth or a previous quote for review, we process these solely to assess your treatment needs and provide a price indication.

We collect data in the following ways:

• Directly from you when you fill in a form on our site, message us on WhatsApp, or email us.
• From advertising platforms when you click an ad on Facebook, Instagram, TikTok, YouTube, or Google. The platform may share a click identifier and the campaign parameters noted above so we can attribute your enquiry and measure advertising performance.
• Automatically through cookies, pixels, and analytics tools when you visit our website. See our Cookie section below.

We use your personal data for the following purposes:

• To respond to enquiries and provide consultations — including reviewing photos or quotes you share. Legal basis: your consent and the steps taken at your request before providing a service (contractual necessity).
• To book and manage your UK event consultation — reserving your free pass and confirming the date, time, and venue. Legal basis: contractual necessity and consent.
• To measure and improve our advertising — understanding which social media and Google campaigns perform best so we can optimise spend and creative. Legal basis: our legitimate interest in effective marketing, and your consent where required by applicable law.
• To create lookalike and retargeting audiences — we may share hashed contact details or website visitor data with advertising platforms so they can show relevant ads to people similar to our patients or who have visited our site. Legal basis: your consent, which you can withdraw at any time.
• To analyse website usage via Google Analytics to improve the site experience. Legal basis: your consent.
• To keep records and respond to queries — Legal basis: our legitimate interests and legal obligations.

We run advertising campaigns on platforms including Meta (Facebook and Instagram), TikTok, YouTube, and Google. When you interact with our ads, the following may happen:

• The platform places cookies or pixels on your device to measure ad performance and build audiences.
• When you click through to our site, campaign parameters may be captured and stored with your enquiry so we can attribute it to the correct campaign.
• We may use the platforms' conversion tracking tools to understand which ads lead to enquiries and bookings.
• We may upload hashed lists of contacts (for example, people who have booked) to create lookalike audiences or to exclude existing patients from certain campaigns.

Each platform has its own privacy policy governing how it uses data. We encourage you to review the privacy policies of Meta, TikTok, Google, and YouTube.

You can manage your ad preferences directly on each platform — for example through Facebook Ad Preferences or Google Ad Settings.

We use cookies and similar technologies (including the Meta Pixel, TikTok Pixel, and Google Analytics) to:

• Measure how visitors use our website;
• Remember your preferences;
• Track conversions from our advertising campaigns so we know which ads lead to enquiries and bookings.

You can control or delete cookies through your browser settings. Disabling cookies may affect some features of the site.

We do not sell your personal data. We share it only with the following categories of recipients, where necessary:

• Advertising platforms — Meta, TikTok, Google, and YouTube, for campaign measurement and audience building (using hashed data where applicable).
• Our booking and CRM provider — to store your enquiry and manage your consultation booking.
• Analytics providers — such as Google Analytics, to understand website usage.
• Professional advisers and clinical partners — where needed to assess your treatment or respond to your enquiry.
• Authorities — where required by law or to protect our rights.

We keep your personal data only for as long as necessary for the purposes set out in this policy. Enquiry and booking data is typically retained for up to 24 months after your last interaction, unless you become a patient (in which case clinical records are kept for longer as required by dental regulation). Advertising and analytics data is retained according to the relevant platform's policies.

Because our clinic is in Turkey and we use global advertising and analytics platforms, your data may be transferred outside the UK and the European Economic Area. Where this happens, we rely on appropriate safeguards (such as standard contractual clauses) and the platforms' certified frameworks to ensure your data is protected to a UK-equivalent standard.

Under UK data protection law you have the right to:

• Access the personal data we hold about you;
• Correct inaccurate or incomplete data;
• Request deletion of your data (the "right to be forgotten");
• Object to or restrict certain processing;
• Withdraw consent at any time — including consent to advertising and audience-building — without affecting the lawfulness of processing up to that point;
• Receive a copy of your data in a portable format; and
• Lodge a complaint with the Information Commissioner's Office.

To exercise any of these rights, contact us via WhatsApp on 07588 940529 or email hellosmileaesthetica@gmail.com.

Our services are intended for adults. We do not knowingly collect personal data from children under 16. If you believe a child has provided us with data, please contact us and we will delete it.

We use appropriate technical and organisational measures to protect your data, including access controls and encryption in transit. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

We may update this Privacy Policy from time to time. The "last updated" date at the top of this page indicates when it was last revised. We encourage you to review it periodically.

If you have any questions about this Privacy Policy or how we handle your data, please contact us:

• WhatsApp: 07588 940529
• Email: hellosmileaesthetica@gmail.com

You can also reach out through our contact page.